You’ve been working so hard to make your business work; you have an amazing product and/or offer a great service but for some reason, the dollars are not rolling in. What gives? You’ve done your logo design, website, social media accounts, graphics and still, it’s just not going as you’d hoped. Honestly, and I hate to say it like this but it is better to leave the branding to the experts to ensure the whole experience is readily effective and you end up with a brand that is purposeful and profitable.
Here are a few reasons you may be ready for a branding overhaul.
YOUR OBJECTIVES ARE VAGUE
When a customer visit your website, is t immediately clear what product or service you provide? If you offering does not immediately standout to customers you are already losing potential buyers and it’s time for an upgrade. Your branding needs to represent what you are selling and what your passion. and message is. If this is not crystal clear, then you may be losing potential clients and customers through lack of clarity. Sometimes it is good to step back and view your website like an outsider would. If you find this too difficult, have a friend or actual outsider critique it for you. You may be just too close to the situation.
THE MESSAGE YOU SEND ISN’T THE ONE YOU WANT
Do you feel like your brand is out of alignment with how you feel, the message you want to share with the world and the direction you want your business to go in? If you are feeling like your brand doesn’t represent you and your passion then maybe it’s time to make a change for the better. Similarly, if the services and/or products you offer have evolved over time and aren’t represented by your original branding, then maybe it’s time to pull the plug.
YOU WANT TO MOVE TOWARDS PERSONAL BRANDING
A lot of online entrepreneurs are moving towards personal branding as their businesses grow and evolve. There are a few reasons why personal branding is all the rage at the moment but one of the big motivators is to put a personal and human touch on your business. Another reason is that services and offerings change over time, but your name doesn’t (unless you get married of course). Whatever is your reasoning, if you are changing to a personal brand, you will need a re-brand.
YOUR CURRENT BRAND JUST ISN’T DOING IT FOR YOU
Is your current brand delivering the results you are aiming for? If not, then it’s time to figure out why. If your brand doesn’t represent your passion and do so in a meaningful and professional way, then chances are, it isn’t leading to your highest earning potential. If the results are lacking, then maybe it’s time to elevate your brand and utilize it as a tool that works with you not against you.
Can you relate to any of these? Then it’s time for a re-brand. Call me for a quick consultation and see if we would be a good fit to work together. Let’s chat!